起名
步骤
长虹佳华

    长虹始创于1958年,从军工立业、彩电兴业,到信息电子的多元拓展,已成为集军工、消费电子、核心器件研发与制造为一体的综合型跨国企业集团,并正向具有全球竞争力的信息家电内容与服务提供商挺进。

    Changhong was founded in 1958, from a military career, color TV Societe Generale, to the multiple expansion of information and electronic, has become the industry, consumer electronics, the core device development and manufacturing as one integrated multinational conglomerates, and forward a globally competitive information appliances, content and service providers to advance.

面临挑战

    2006年2月,长虹朝华通过全国范围的遴选竞标,最终选定先知命名品牌实验室,为其进行企业更名、产品命名和相关策略规划。通过两次深度前期沟通磨合,我们的提案受到长虹认可,双方达成合作意向,正式签订了企业命名合同。在本次命名过程中,我们要充分考虑名称与集团名称的关联度,确保名称搭配合理,同时符合行业特点。

    In February 2006, Changhong Zhaohua through a nationwide selection of bids, the final selection of the Prophet named Brand Lab for the enterprise changed its name, product names and related strategies planning. By twice the depth of early communication running, our proposal recognized by Changhong, the two sides entered into a collaboration, formally signed the contract of corporate naming. In the naming process, we must take full account of the correlation of the name and group name to ensure that name with a reasonable, consistent with industry characteristics.

解决方案    

    我们通过大量科学调研及品牌策略分析,最终将为长虹提供出最佳的企业命名及MP4产品方案。3月,长虹朝华最终从五套取名方案中选定“长虹佳华”。名称中一个“佳”字将 产品的高性能、高品质展现得淋漓尽致,且名称整体搭配十分协调,读来朗朗上口,为品牌形象的迅速提升奠定坚实的基础。

    Large number of scientific research and brand strategy, ultimately will provide Changhong best corporate name and MP4 products program. March, Changhong Zhaohua final "ZARVA" selected from the five sets of named program. The name of a "good" high-performance, high-quality products demonstrated most vividly, and the name of the overall mix is very coordinated, to read fluently, to lay a solid foundation for the rapid improvement of brand image.

 

一命二运三风水,四名字五读书六勤奋,七修行八积德!